Billie’s Bowl Canine Meals Overview (2022)



With it’s funky packaging and claims of “Actual Aussie Hen” chances are you’ll be tempted to purchase this “Proudly Australian Made & Owned” model, however is it good in your canine?

Inside this Billie’s Bowl overview I’ll offer you sufficient information to decide whether or not that is good or unhealthy for the canine you’re keen on.

This overview applies to all within the vary, together with giant breed, pet, and senior formulation.

Billie’s Bowl pet food overview

What the advertising and marketing says

Proper then, there’s lots of positivity with the advertising and marketing of Billie’s Bowl pet food, however that’s to be anticipated – they’re not going to let you know the unfavourable stuff, are they?

However I’ll!

Billie's Bowl Dog Food Review

I’ve already talked about two claims on the entrance of the bag, so let’s take a look at two extra:

The primary is “24% protein” in massive letters on the entrance of the bag. That’s fairly common for a pet food, with many premium manufacturers having over 30%.

We’ll get to the place that protein comes from shortly, however slightly heads up that Billie’s Bowl pet food makes use of a “typical evaluation” moderately than a “assured evaluation” like most respected canine meals do.

Principally it means the 24% protein they’re boasting about isn’t even assured, and might possible be much less.

That’s much more regarding given we discover 12% fats within the meals (I’m taking a look at Grownup Hen). That’s already on the low facet, and could possibly be even decrease.

It’s even worse for the senior system with solely 8% fats 😟

Fairly disappointing they’ll’t even assure 8% fats for our poor previous canines. It possible means extra carbs, and extra weight acquire.

The second declare is “With Actual Aussie Hen”.

Yep, it attracts you in as we like “actual” stuff, and we like to purchase “Aussie” stuff too.

However in actuality they imply the rooster isn’t rendered (cooked up in a vat to supply a dry powder), however let it’s know there doesn’t must be a lot rooster within the meals in anyway… there simply must be slightly bit… like a couple of p.c.

Let’s check out the components…

What the components actually say

With a dry pet food we will usually assume all components listed earlier than fats are the primary components.

In Billie’s Bowl pet food we discover 5 components earlier than fats (which on this case is tallow – a rendered fats – keep in mind we talked about rendered stuff earlier?).

Solely one of those 5 is meat.

It’s not a lot “actual Aussie rooster” both, it’s really a concoction of meat and meat by-products from numerous animals, with solely a few of it coming from rooster.

It makes you marvel why they’ll put “with actual Aussie rooster” in massive letters on the entrance of the bag, however that’s the least of my issues with Billie’s Bowl.

Billie's Bowl Dog Food Review

Out of the opposite 4 components earlier than fats we discover three grain components, they usually’re low-cost ones at that.

Wheat is what I contemplate probably the most problematic grain in pet food, and sure the explanation we’ve so many Aussie canines with itchy pores and skin, rashes, and never as lively or wholesome as they need to be.

Cereal by-products might be wheat as effectively, simply the opposite elements when the wholegrain is eliminated.

Billie's Bowl review (available at Pet Stock)
Billies Bowl “advertising and marketing” – to lure you in

The opposite two are barley (okay, not fairly as unhealthy), and lupins which I’m guessing quantity to only as a lot protein as what appears to be little or no meat.

The remainder of the components are completely lavatory commonplace, and simply appear to tick required containers for it to be legally bought as pet food by AAFCO (an American commonplace adopted in Australia as a consequence of our lack of any actual requirements).

Important nutritional vitamins and minerals. Beet pulp. Pure antioxidants.

That’s it.

What do they imply by pure antioxidants anyway? Why aren’t they telling us what they really are?

All it’s worthwhile to ask your self is that this – why don’t they need you to know?

I wouldn’t suggest Billie’s Bowl pet food for a canine. Merely primarily based on my perception our canines are meat consuming animals, and this meals doesn’t appear to have a lot meat.

None of it appears good to me, apart from a budget value – that’s most likely what would win over most unsuspecting canine house owners.

The place to purchase (in case you nonetheless need to)

As a house model of Pet Inventory, that’s the place you’ll discover it, however right here’s some alternative recommendations.


Elements of Billie’s Bowl dry pet food (Grownup Hen):

Meat & meat by-products (rooster, beef, lamb &/or pork), lupins, wholegrain wheat, wholegrain barley, cereal by-products, tallow, important nutritional vitamins & minerals, beet pulp, pure antioxidants.

Typical evaluation

Billie’s Bowl makes use of a typical evaluation moderately than assured evaluation, which suggests protein and fats isn’t assured – i.e. it might be lower than acknowledged.

Typical evaluation of Billie’s Bowl dry pet food (Grownup Hen):

Protein 24%
Fats 12%
Crude Fibre 4.5%
Carbohydrates * Estimated 46%
* Could also be estimated. Learn how to calculate carbohydrates in a pet food.

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